SEO – Search Engine Optimization Help for Businesses
“Commotion” – “A condition of turbulent motion or confused movement”
Commotion is what you will end up with if you don’t take action to bring your business into the Internet age and embrace an online presence as a priority in your marketing plan. SEO, also known as Search Engine Optimization, is the most important factor in generating leads from the Internet using what is known as ‘free’ or ‘organic’ traffic.
Like many other businesses, you probably know you need a website but don’t know where to start. Or maybe you already have a website but wonder ‘why bother’ because it doesn’t seem to generate any inquiries. You have heard the term ‘SEO’ or ‘Search Engine Optimization’ but have no idea of what it is, or if you do, you have no idea how to implement it or how to find someone who does.
You may have made those first tentative steps to learn about it but it is like trying to understand a foreign language. You have heard terms such as SEO, SEM, on page, off page, keyword density, black hat, white hat, ppc, html, css, tags, meta descriptions and so on. It is not unlike trying to understand medical jargon or the specialized vocabulary of the legal profession known as legalese.
This site is intended to give you the information you need to navigate these muddy waters with confidence. Every effort has been made to give you relevant information in a language that you will understand so that you will be in a better position to make educated decisions on the direction of your business.
The Cold Hard Facts of Internet Marketing
The internet is a dynamic, fast paced, ever changing environment. Depending on your market, mastering it can spell prosperity, if you get it right, or loss of your livelihood if you don’t. The hard part is finding someone who can work with you to create your new site, optimize your old site or create an effective SEO solution for you. Even more difficult is identifying whether the person or company that you hire:
- Is ethical, in regard to both you and how they develop your strategy.
- Actually knows what they are doing.
- Charge a fair price for what they deliver.
Most professions and trades such as doctors, dentists, mechanics, builders etc. require certain qualifications, trade licenses and government compliance. Unfortunately this is not the case with SEO consultants. Due to the fact that anyone can call themselves an SEO expert there are a lot of businesses out there that do call themselves experts when in reality they don’t have a clue. You can’t rely on a degree or other formal qualification either. Some of the most talented SEO strategists have no formal qualifications.
At the other end of the scale are SEO marketing companies who actually do a good job but charge outrageous sums for very little. The worst of all, of course, is the so called ‘expert’ that charges top dollar and, in reality, has very little knowledge or experience. How can you tell?
The first steps to SEO Knowledge
The first step is for ‘you to educate yourself’ about the basics of search engine optimization. You may say that you are too busy; however this is so important that you need to make it a priority. It is imperative that you know at least the basic terms and understand their importance or you will leave yourself wide open to making a bad decision which could cost you thousands of dollars and deliver poor, or no, results.
This site is intended to help you to understand what you need to do to transition your company into a position to take advantage of the rewards that come with an effective Internet presence.
